Cao Haixiao, head of domestic servo of STEP Operations and Control Division
In the eyes of Cao Haixiao, head of domestic servo of Shanghai STEP Operations and Control Division, the half of 2021 has passed, which is both expected and somewhat unexpected.
First of all, the rebound of the industry market was expected, but the strong momentum of orders was not expected, because of this, the tight market supply chain situation became more obvious; Secondly, customers' recognition of domestic brands is also beyond expectations. Before, customers in many industries had many restrictions on the use of domestic products, but this year, the restrictions are not only much less, and some customers even take the initiative to propose domestic substitution requirements. On the one hand, these industry users hope to ensure the stability of the supply chain. On the other hand, it also considers its own supply chain security needs.
In addition, due to the impact of COVID-19, the manufacturing industry has a stronger demand for machine replacement and increasing automated production lines, which also promotes the rapid development of domestic robot manufacturing and intelligent manufacturing. At present, many of STEP's customers have increased their investment in intelligent manufacturing machines and equipment focusing on how to save manpower and improve production capacity and quality.
For this year's overall market shortage problem, Cao Haixiao believes that market panic is also a big factor, like the early 2020 epidemic period mask machine market, which contains more is a long-term worry about the future. The retaliatory growth of orders in 2021 reflects many problems. For example, in the supply chain, the problem of industrial coordination has been exposed. The whole industrial chain is in a very busy state, but not everyone can make money. Facing the current general shortage of components and components, Shanghai STEP, as an enterprise with a very comprehensive product line, reflects the group's advantage of collaborative operations. Through centralized and unified procurement by the headquarters, each business segment can be taken care of in place.
For domestic servo brand, no matter from the market share, or from the customer recognition, now is a best period. In recent years, domestic servo brands have made great progress and their market share has increased rapidly. As a local enterprise with strong independent research and development ability, STEP has always been determined to become one of the leaders in the industry, so it puts more emphasis on providing differentiated and more valuable technical solutions.
In the face of China's huge market demand at the present stage, relying on standard products, all the world, no longer appropriate. Cao Haixiao said that the closer to the customer, in fact, the more advantage, domestic brands can be closer to the market, and can be more effective in the formation of bulk delivery, which is the biggest advantage of domestic brands. When developing customized solutions, STEP will carefully study various "pain points" encountered in their actual work, carry out in-depth development, and provide motion control technology solutions that meet application requirements for customers in different industries, so as to increase the stickiness and identity of customers. Continue to consolidate STEP's well-established brand image in different market segments.